Acting “As If”

The immensely influential philosopher William James wrote “If you want a quality, act ‘as if’ you already had it. “Acting as if” is one of the most important techniques taught by the world’s most successful behavioral modification program, Alcoholics Anonymous. Whatever your feelings or impressions of AA are, its success in fundamentally changing deeply engrained behavior for countless individuals is unquestionable. Depending on your individual personality and how committed you become to the principle, “acting as if” can have anything from a modest to an (eventually) profound impact on your life.

There are several benefits to “acting as if,” but two stand out for me:

First, it allows you to investigate reasons for the feelings engendered by your normal, NOT “acting as if” pattern. There’s often a very good emotional and often unconscious reason why a particular action that most people can undertake calmly is intimidating or frightening to you. Let’s say you’re someone who doesn’t have as much confidence as you’d like. You would select a relatively low-risk action that might normally create so much anxiety that it would prevent you from undertaking it. Examples might be introducing yourself to someone you find attractive (perhaps someone at the office or the gym), or asking your boss for an overdue performance evaluation. Decide to try the “acting as if” technique as a one time experiment. First, notice what feelings come up for you as you contemplate and embark on the action. Tightness? Fluttering? A discomfort in the pit-of-the-stomach? Then try to think of where and when you first felt those feelings. You may discover a link to an early experience that was scary to you as a child, but that could have been handled by an adult. With this realization it may be easier for the adult you to face this originally scary undertaking.

Second, if you are willing to repeatedly “act as if” with a particular situation, you will start to gain experience and perspective that will make it easier and easier to handle. You may be surprised that things go better than you expected, which would in and of itself be encouraging. Or you may learn where some of the stumbling blocks are and afterwards devise strategies for avoiding them (e.g. in the case of someone with low self-confidence learning to introduce him/herself, it might be that it’s easier to do so in a setting where others are not observing).

“Acting as if” works for many people because it’s easier for them to act a role (Miss Former Wallflower, Mr. Able-to-Talk-to-My Children-about-Difficult-Subjects) than it is to be that way in real life.

But what if there isn’t a trace of the actor in your blood? How can you actually develop this technique? First, practice alone. The very best method would be to record yourself (audio and ideally video as well). Then play back the recording and notice what you liked and didn’t like about what you see and hear. Write those things down, and then go through the exercise again. Limit yourself to two times a day, but try to do it every day for a week. If you’re a bit bolder, you can “perform” in front of a friend or your spouse – someone you genuinely trust. Ask them for feedback (it probably wouldn’t hurt to remind them to be gentle with it).

I urge you to try “Acting as If” – things might actually turn out better than you think, but even if at first they don’t, you’ll be able to learn from the experience.

If you’re exploring a career change, here’s Jim’s 4-stage process

01

Develop Your Profile

Jim helps you build a concise narrative capturing everything relevant: who you are, what drives you, and where you want to go.

  • Professional history, key experiences, defining traits
  • Core strengths and preferred work environments
  • Salary range, location, company size, and your real decision criteria
  • Your values
02

Identify Promising Options

Jim identifies paths with clarity including responsibilities, entry points, challenges, and genuine trade-offs.

  • Compensation outlook and growth trajectory
  • Transition pathways and entry requirements
  • Key advantages and honest trade-offs of each path
03

Evaluate and Prioritize

Jim assesses each path against your strengths and constraints. A prioritized shortlist formed based on logic and AI feedback.

  • Alignment with strengths, interests, and real constraints
  • Comparison across fit, feasibility, and long-term upside
  • A focused finalist list for real-world validation
  • Conversations with people doing the actual work being considered
  • Research and AI provide validation of choices
04

Getting the Job

Jim ensures that your networking outreach, resume, LinkedIn profile, elevator speech, and interview performance are superior.

  • Network outreach and targeted introductions
  • Independent research and industry trend analysis
  • Informational conversations with people in those roles
01
Jim helps you build a concise narrative capturing everything relevant: who you are, what drives you, and where you want to go.

Client Reviews

Working with Jim was a refreshing and positive experience. As a first-timer to working with a coach, I wasn’t sure what to expect. Jim was spot-on in identifying the primary goals and we achieved them within the four weeks he had predicted. His great demeanor made the process effective and easy. Jim is truly delighted in the progress his clients make. This became clear when seeing the broad smile and satisfaction on his face when he realized we achieved our stated goals and that I had the tools to take the next step in my professional and personal success. He’s a great resource to have.

Michael Veronis

I am so incredibly grateful for Jim’s guidance during a challenging career change. His insight, feedback, and support were essential to my success in landing a dream job. From helping me chart a new course and finding a new passion after burning out in a draining career, to coaching me through final interviews, he was with me every step of the way. I cannot recommend him enough!

Caitlin Lochridge

As an executive search/headhunter I have been lucky enough to partner with Jim on a number of occasions. I have referred several local and remote (Skype, etc.) mid-level to executive-level candidates to him who have reported back to me with rave reviews. Jim has also consulted with me whenever my executive search expertise has been a helpful element to his full-service thoughtful career advice he provides his clients. 100% class act and worth the investment.

Andrew Zalman

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