Who Do You Want to Be Today?

Here’s a provocative statement: We change who we are literally hundreds of times during the course of an average month.

Of course our “core” selves don’t change, but the face we show to the world does indeed change innumerable times, as do emotions associated with the face we’re showing. For instance, during the course of an average day you might have breakfast with your spouse, attend a meeting with colleagues from work, have lunch with an old high school buddy, make a presentation to a client, go to the gym and work out with a trainer, have a drink with an out-of-town visitor, come home and shoot some hoops with your kid, call your grandmother, etc. In each of these settings you place yourself in an established narrative (e.g. I’m the high school clown, I’m the buttoned-up executive, I’m the solicitous grandchild), and “take on” a somewhat different personna with accompanying emotions (the happy kid, the confident executive, the caring grandchild). In each different setting you would be exhibiting, to an outside observer, different aspects of your personality and interpersonal style. Personal identity is largely defined by the narratives we live out. Perhaps the best proof of this lies in the vast number of people who create alternative versions of themselves on the internet.

The key point I want to make today is that, at least to some degree we choose the way we want to present ourselves in each of these situations. The fact is that, before any encounter with most people or situations, we shift into a practiced version of ourselves that is such a well-worn path that the shift is almost unconscious, yet once aware of this phenomenon, it starts to become easier to track, and therefore alter.

The primary reason why it’s so hard to change well-established narratives about ourselves, and hence patterns of behavior, is precisely because they’re so well established. In my coaching work with many clients I find them feeling unable to alter their patterns of thinking, and hence their behavior. “I can’t help it” is a very common refrain that I hear. Yet, the truth is that they can help it. It’s just that it’s either 1) very hard; 2) lacks sufficient incentive to make the change; 3) benefits in some way from not changing.

Reason #1

Yes, it’s very hard to change established thought patterns. Most of these are formed unconsciously. There’s a neurophysiological reason for this based on the fact that neurons in different areas of the brain that are stimulated simultaneously wind up creating patterned responses. A short article that dramatizes this principle clearly (as it applies to my former field, marketing) is: “Neurons That Fire Together Wire Together.

Reason#2

If there’s not an adequate reason to change behavior it won’t happen. There needs to be an incentive powerful enough to create the motivation to (in neurological terms) “lay down new wiring”. The incentive could be positive (e.g. a scaled bonus based on work performance or the group approval that underlies Weight Watcher’s and, to some degree, AA’s success) or negative (taking away a child’s allowance for bad behavior; the disgust associated with clothes that are too tight because of weight gain). I sometimes suggest to clients who say “I can’t help thinking / acting in a certain way” that if it cost them $1000 every time they indulged in the undesired thought or behavior they would pretty quickly change.

Reason #3

Sometimes, behavior that on the surface seems to be counterproductive (e.g. constantly complaining) may have an emotional payoff (when I notice things that are wrong I’m smarter and more sensitive than the clods who accept this unacceptable situation). Or take the example of a person who’s unjustly lost their job, but for months takes no steps towards finding new work; unconsciously they may be allowing the situation to worsen through inaction so that they can suffer consequences (running out of money) that truly prove how unjustly they were treated. Or they may have an unconscious association between feelings of failure and pleasure, stemming perhaps from when, after “failing.” they were comforted as a child by their parents.

If there’s a “you” that you’d like to change, let’s talk about ways to make that happen. Those ways exist, and I implement them all the time with a wide variety of clients. It takes hard work, but they payoff can be spectacular.

If you’re exploring a career change, here’s Jim’s 4-stage process

01

Develop Your Profile

Jim helps you build a concise narrative capturing everything relevant: who you are, what drives you, and where you want to go.

  • Professional history, key experiences, defining traits
  • Core strengths and preferred work environments
  • Salary range, location, company size, and your real decision criteria
  • Your values
02

Identify Promising Options

Jim identifies paths with clarity including responsibilities, entry points, challenges, and genuine trade-offs.

  • Compensation outlook and growth trajectory
  • Transition pathways and entry requirements
  • Key advantages and honest trade-offs of each path
03

Evaluate and Prioritize

Jim assesses each path against your strengths and constraints. A prioritized shortlist formed based on logic and AI feedback.

  • Alignment with strengths, interests, and real constraints
  • Comparison across fit, feasibility, and long-term upside
  • A focused finalist list for real-world validation
  • Conversations with people doing the actual work being considered
  • Research and AI provide validation of choices
04

Getting the Job

Jim ensures that your networking outreach, resume, LinkedIn profile, elevator speech, and interview performance are superior.

  • Network outreach and targeted introductions
  • Independent research and industry trend analysis
  • Informational conversations with people in those roles
01
Jim helps you build a concise narrative capturing everything relevant: who you are, what drives you, and where you want to go.

Client Reviews

Working with Jim was a refreshing and positive experience. As a first-timer to working with a coach, I wasn’t sure what to expect. Jim was spot-on in identifying the primary goals and we achieved them within the four weeks he had predicted. His great demeanor made the process effective and easy. Jim is truly delighted in the progress his clients make. This became clear when seeing the broad smile and satisfaction on his face when he realized we achieved our stated goals and that I had the tools to take the next step in my professional and personal success. He’s a great resource to have.

Michael Veronis

I am so incredibly grateful for Jim’s guidance during a challenging career change. His insight, feedback, and support were essential to my success in landing a dream job. From helping me chart a new course and finding a new passion after burning out in a draining career, to coaching me through final interviews, he was with me every step of the way. I cannot recommend him enough!

Caitlin Lochridge

As an executive search/headhunter I have been lucky enough to partner with Jim on a number of occasions. I have referred several local and remote (Skype, etc.) mid-level to executive-level candidates to him who have reported back to me with rave reviews. Jim has also consulted with me whenever my executive search expertise has been a helpful element to his full-service thoughtful career advice he provides his clients. 100% class act and worth the investment.

Andrew Zalman

Ready to Begin?

The first step is a complimentary 15–20 minute conversation — completely free, no obligation. Fill out the form and Jim will be in touch personally. No pressure, no scripts, just a genuine exchange about what you need.

Phone

(202) 667-0665

Email

Jim@DCLifeCounseling.com

Main Office · Alexandria, VA

2405 Brentwood Place

Alexandria, VA 22306

Part-Time Office · Washington DC

1633 Q St., NW, Suite 200

Washington D.C. 20009

Jim Weinstein
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